Privacy Policy

Overview

Key Marketing Agency, LLC ("KMA," "we," "us," or "our"), located at 828 E Baltimore St, Baltimore, MD 21202, operates as a performance marketing and call center services company. Our services include live call transfers, outbound marketing campaigns, inbound customer support, real-time lead generation, and data intelligence services for clients across financial services, mortgage, debt relief, insurance, and related industries.

This Privacy Policy applies to information collected through our website at keymarketingagency.com, through our call center operations, through our data intelligence services, and through any other means by which you interact with KMA.

Information we collect

We collect information in the following ways:

Information you provide directly

• Contact information such as name, email address, phone number, and mailing address when you submit a form on our website or contact us directly
• Business information such as company name, industry, budget, and service interests when requesting a consultation
• Communications you send to us via email, phone, or our contact form

Information collected through our services

• Consumer contact data obtained from opt-in data sources used to support our clients' outbound marketing campaigns — all such data is TCPA-compliant and sourced from individuals who have provided prior express written consent to be contacted
• Call recordings of inbound and outbound calls made as part of campaign operations, for quality assurance and compliance monitoring purposes
• Campaign performance data including call outcomes, transfer records, and conversion metrics
• Consumer responses and preferences captured during call interactions

Information collected automatically

• Website usage data including IP address, browser type, pages visited, time on site, and referring URLs collected via cookies and similar technologies
• Device information including operating system and device identifiers

How we use information

We use the information we collect for the following purposes:

• To provide, operate, and improve our call center and lead generation services for our clients
• To execute outbound marketing campaigns on behalf of clients using opt-in consumer data
• To respond to inquiries, consultation requests, and communications submitted through our website
• To qualify and transfer consumers to our clients' sales teams as part of live transfer services
• To monitor call quality, ensure regulatory compliance, and train agents
• To fulfill contractual obligations to our business clients
• To analyze campaign performance and provide reporting to clients
• To detect and prevent fraud, abuse, or violations of our terms of service
• To comply with applicable legal obligations, including FTC Telemarketing Sales Rule requirements and state telemarketing laws
• To communicate with you about our services, updates, or responses to your inquiries

TCPA compliance & consent

KMA takes Telephone Consumer Protection Act (TCPA) compliance extremely seriously. All outbound calling campaigns conducted by KMA on behalf of our clients adhere to the following standards:

Prior express written consent

All consumer data used in our outbound campaigns is sourced exclusively from individuals who have provided prior express written consent to be contacted by telephone, including by autodialer or prerecorded message, for the relevant product or service category. We maintain records of consent for all data used in our campaigns.

Do Not Call compliance

KMA maintains active subscriptions to the National Do Not Call Registry and applicable state do-not-call lists. Consumer data is scrubbed against these registries prior to use in any outbound campaign. We also honor company-specific do-not-call requests immediately upon receipt.

Calling time restrictions

All outbound calls are placed only between 8:00 AM and 9:00 PM in the consumer's local time zone, in accordance with TCPA requirements.

Identification requirements

Our agents identify themselves, the company on whose behalf they are calling, and provide a contact number at the beginning of each call, in compliance with FTC Telemarketing Sales Rule requirements.

Data sharing & disclosure

We do not sell your personal information to third parties for their own independent marketing or advertising purposes. We may share information in the following limited circumstances:

With our clients

When we conduct campaigns on behalf of business clients, qualified consumer information is transferred to those clients as part of the live transfer or lead delivery service. Such transfers are made pursuant to our client agreements and only to the extent necessary to fulfill the service.

With service providers

We work with trusted third-party vendors who assist us in operating our business, including telecommunications providers, CRM and software platforms, data verification services, and cloud infrastructure providers. These vendors are contractually obligated to protect your information and may only use it to perform services on our behalf.

For legal compliance

We may disclose information when required to do so by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, prevent fraud, or respond to a legal claim.

Business transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, personal information may be transferred as part of that transaction. We will notify affected individuals in such an event.

Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Call recordings are retained for a minimum of 4 years to satisfy TCPA consent record-keeping requirements
• Consent records for outbound campaign data are retained for a minimum of 4 years from the date of last contact
• Do-not-call and opt-out records are retained indefinitely to prevent future contact
• Website inquiry and contact form submissions are retained for up to 3 years
• Campaign performance data may be retained indefinitely in aggregated, de-identified form

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data disposal procedures.

Data security

KMA implements administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encrypted storage and transmission of sensitive data
• Access controls limiting data access to authorized personnel on a need-to-know basis
• Regular security assessments and employee training on data protection practices
• Vendor due diligence to ensure third-party service providers maintain appropriate security standards

While we take data security seriously, no method of transmission over the internet or electronic storage is 100% secure. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

Your rights

Depending on your location, you may have the following rights with respect to your personal information:

• Access: The right to request a copy of the personal information we hold about you
• Correction: The right to request correction of inaccurate or incomplete information
• Deletion: The right to request deletion of your personal information, subject to certain exceptions required by law
• Opt-out of contact: The right to opt out of future telephone contact from KMA or campaigns we manage on behalf of clients
• Portability: The right to receive your personal information in a structured, commonly used format
• Objection: The right to object to certain uses of your personal information

To exercise any of these rights, please contact us using the information in Section 13. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

California residents — CCPA/CPRA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Right to know

You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, our business or commercial purpose for collecting it, and the categories of third parties with whom we share it.

Right to delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (such as our legal obligation to retain consent records under TCPA).

Right to opt out of sale or sharing

KMA does not sell personal information as defined under the CCPA. We do not share personal information with third parties for cross-context behavioral advertising.

Right to non-discrimination

We will not discriminate against you for exercising your CCPA rights.

Submitting a request

California residents may submit requests to exercise CCPA rights by contacting us at info@keymarketingagency.com or calling 833-820-8033. We will respond within 45 days as required by law.

Cookies & tracking technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. We use the following types of cookies:

• Essential cookies: Required for the website to function properly and cannot be disabled
• Analytics cookies: Help us understand how visitors interact with our website so we can improve it
• Functional cookies: Remember your preferences to provide a more personalized experience

You can control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our website. We do not use cookies for targeted advertising or sell cookie data to third parties.

Children's privacy

Our services are directed exclusively to businesses and adults (individuals 18 years of age and older). We do not knowingly collect personal information from children under the age of 16. If we learn that we have inadvertently collected personal information from a child under 16, we will promptly delete that information. If you believe we may have collected information from a child under 16, please contact us immediately at info@keymarketingagency.com.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or by posting a notice on our website.

Your continued use of our website or services after any changes to this policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically.

Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For opt-out requests specifically related to telephone contact, you may also call or email us directly and your request will be processed within 30 days. Please include your full name and phone number(s) you wish to have removed.